TrueLens Community Media (formerly SWCTC) Launches New Brand
COTTAGE GROVE, MN – [May 20, 2025]After more than four decades the South Washington County Telecommunications Commission (SWCTC) is proud to announce its new name and brand identity: TrueLens Community Media.This rebranding marks a significant milestone in the organization's continued evolution and commitment to providing authentic, high-quality local video and audio content to the communities of Woodbury, Cottage Grove, St. Paul Park, Newport, and Grey Cloud Island Township."For years, we’ve heard just
The Death of Organic Social Media: What’s Left by Dapper Dog Marketing
Ah, organic social media—the good old days when a clever post could go viral overnight, and brands could build communities without spending a dime. But if you've noticed your organic reach plummeting faster than your patience for Instagram’s ever-changing algorithm, you’re not alone. Facebook and Instagram now prioritize paid ads over organic content. TikTok’s algorithm is a wild card. And X (formerly Twitter)? Let’s just say it’s having an identity crisis. So, does organic social media even matter
Unlocking Growth for Small Businesses with Workflow Automation
In the fast-paced world of small business, every moment matters, making efficiency critical. Workflow automation offers a practical solution to streamline operations and boost productivity. It reduces the need for repetitive manual tasks, allowing teams to focus on creativity and innovation. With fewer mistakes and smoother processes, businesses can operate more effectively. The shift to automation redefines how work gets done, opening doors to new opportunities for growth.Elevating Workflow with
Business Acrobatics: Adobe Tools Help Women Entrepreneurs Nail the Landing
As we celebrate Women's Small Business Month this October, it's important to recognize the innovative tools that empower women entrepreneurs to streamline their operations and drive growth. Adobe Acrobat offers a suite of features designed to enhance productivity, making it easier to manage documents, collaborate with teams, and handle essential business tasks efficiently. For women business owners looking to save time and focus on scaling their ventures, these solutions can be a game-changer in
Small Business Survival: Crafting a Thorough Emergency Plan for Any Situation
In today's unpredictable environment, small businesses face a range of potential crises that can disrupt operations and threaten safety. Whether it's natural disasters, cybersecurity breaches, or workplace incidents, having a comprehensive emergency plan in place is crucial for minimizing risk and ensuring business continuity. Developing a robust strategy that addresses everything from evacuations to threat management not only protects employees and assets but also builds resilience in the face of
Empowering Neurodivergent Entrepreneurs: Building Successful Businesses with Purpose
In today's rapidly-evolving business landscape, entrepreneurship is not just about profit; it's about creating meaningful impact. For neurodivergent individuals — those with cognitive and neurological differences like autism, ADHD, and dyslexia — the venture into entrepreneurship offers an opportunity to leverage unique perspectives and talents. This article delves into strategies to empower neurodivergent individuals to carve their own paths in the business world successfully. Discover Your
