TrueLens Community Media (formerly SWCTC) Launches New Brand
COTTAGE GROVE, MN – [May 20, 2025]After more than four decades the South Washington County Telecommunications Commission (SWCTC) is proud to announce its new name and brand identity: TrueLens Community Media.This rebranding marks a significant milestone in the organization's continued evolution and commitment to providing authentic, high-quality local video and audio content to the communities of Woodbury, Cottage Grove, St. Paul Park, Newport, and Grey Cloud Island Township."For years, we’ve heard just
The Death of Organic Social Media: What’s Left by Dapper Dog Marketing
Ah, organic social media—the good old days when a clever post could go viral overnight, and brands could build communities without spending a dime. But if you've noticed your organic reach plummeting faster than your patience for Instagram’s ever-changing algorithm, you’re not alone. Facebook and Instagram now prioritize paid ads over organic content. TikTok’s algorithm is a wild card. And X (formerly Twitter)? Let’s just say it’s having an identity crisis. So, does organic social media even matter
